Nurit is a seasoned brand-building and growth strategist with 20+ years of experience leading iconic consumer brands. As former CMO of IL MAKIAGE, she spearheaded massive growth using data-driven marketing strategies, storytelling, and performance. She also founded a consumer-based business, led global campaigns at Adidas, and now advises startups on go-to-market strategy, customer acquisition, and retention, leveraging AI and data-driven platforms to accelerate growth. Nurit combines creative vision, analytical skills, and hands-on leadership to help consumer ventures unlock scale and stand out in competitive markets.